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ADVERAI Meta

A single tool to measure, predict, optimise, and automate marketing.

Discover the essential patterns about ads, campaigns, markets, creativity, and consumer responses. Across all brands and geographies.
Discover more ↓

Optimised for fast answers.

Explore your data in a simple and beautiful visual way and find sides to the story that you never imagined.

We’ve already built the models and written the queries for the most useful answers to your sales and marketing questions: From computing growth in effect to seasonal trends about product sales or analyzing the change in advert features your customers prefer.

Adverai Meta | Modules


Meta
Answers

100's of instant answers about the important sales and marketing questions.
Meta
Events

Keep a watch on milestones, spikes and drops, warnings, predictions, and your week in review.
Meta
Optimise

Get clear optimisation advice about your ads, campaigns, channels, and creative.
Meta
Track

Track every ad and every campaign for all geographies and brands in one place.

Meta Answers

Answers to the fundamental sales and marketing questions - in an instant.

Meta Answers is your personal data scientist with one place to find and answers in every sales and marketing dataset, with the tools for you and your team to make better real-time decisions.


100's of answers.

Get an instant understanding of marketing effect and spot the essential patterns about ads, campaigns, markets, creativity, and consumer responses, across all brands and geographies. Explore your data in a simple and beautiful visual way, and find sides to the story that you never imagined.


Digital | Offline
Ads
Marketing
Campaigns
Ad and Post
Creative
Marketing
Channels
Consumer
Responses
Ecommerce/Physical
Sales
Campaign Spend

Get centralised visibility and control of your marketing.

Track all of your ad campaigns in one place and on one central timeline.
Track your real-time campaign spend for internal, agency, and media buy.
Measure the effect of campaigns and track reach, engagement, loyalty, and conversion.
Measure campaign and ad success.
Rank and compare media activities across all campaigns and discover what is performing and not performing in real-time.


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Ad Spend

Track spend in real time

Track internal, creative agency, and media buy spend in real time.
Discover spend distribution, the effectiveness of spend, and get real-time rankings about performance.
Measure how spend changes over time and preserve information about the change that is happening.


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Understand Consumers

Understand the emotional responses to your campaigns and ads

Track the distribution of comments, likes, and reactions for each channel
Track the emotional engagement surrounding your posts
Compare the volume of emotional reactions to your campaign effects
Understand the connection between creativity and emotional engagement


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Measure Creativity

Measure the performance of creative assets and agencies

Automatically measure creative assets to understand the attributes of ads that drive success.
Predict demographics and the appearance of concepts, clothing, and other creative attributes.
Discover the relationships between attributes of creative and their emotional responses and ad engagement.


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Question and Answer Sets

Reveal underlying patterns

Get instant answers from 100s of pre-defined question and answer set about any aspect of your marketing.
Detect and explore 1000s of patterns we observe about your campaigns, ads, and brands.
Share question and answer sets with your partners and colleagues in one click.


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Meta | Events

Meta Events keeps you updated you about the important changes in your sales and marketing.

The intelligent event stream learns from your data and gives you immediate recommendations about correcting actions for your ads, campaigns, and strategies.

Milestones


When a campaign, activity, or channel approaches, reaches, or crosses a milestone.

Spikes and Drops


When a campaign, ad, or channel drops or spikes significantly over the last hour, day, week, or month

Warnings


When a campaign or ad performance is poor and requires immediate attention.

Anomalies


When a behavior is unusual about campaigns, ads, brands, or channels across time.
Meta Events

Milestones

See when campaigns have reached record engagement.

Get informed when campaign objectives have been reached.
See when a social post has gathered the required number of positive responses.


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Meta Events

Spikes and Drops

When the reach, engagement, conversion, or consumer response to an ad drops or spikes significantly over the last hour, day, week, or month
When there is a spike in negative reactions to your campaign.
When spend spikes on an ad, campaign, or brand for a channel or platform.


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Meta Events

Warnings

Understand when a campaign has ended but spend continues
See predictions about when campaigns will not meet their objectives with the current budget and time remaining
Get informed about ads with no conversions in the previous 12 hours


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Meta Campaigns

Track all ads, campaigns, and channels in one place to get centralised visibility and control of your marketing.

Track all of your ad campaigns in one place and on one central timeline.
Track your real-time campaign spend for internal, agency, and media buy.
Measure the effect of campaigns and track reach, engagement, loyalty, and conversion.
Measure campaign and ad success.
Rank and compare media activities across all campaigns and discover what is performing and not performing.


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Measure effect for each activity and campaign

Track the activities for each channel.


Track each activities reach, engagement, and total spend with the velocity shift.
View shared performance goals across marketing teams.

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Measure the financial performance of your campaigns

Meta tracks campaign spend and impact to measure performance against values to benchmark against ROI models, historic campaigns, and industry indicators.

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Discover the important patterns about your ads

Explore Campaign Insights for Reach, Engagement, and Conversion.
Discover if spending more money equals better performance and the changes in conversion vs. spend over time.

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Get smart advice on how to optimise your campaign

Meta helps you optimise your marketing with smart insights and advice about each campaign and its activities.

Forecast, optimise, and automate your marketing with Adverai Meta.

Plot the outcome of what-if scenarios and find new ways to optimise and automate your marketing in real time with Adverai's state of the art machine learning architectures and models.

Spend
Model


Predict how much you should be spending to achieve your desired effects.

Placement
Model


Optimise when and where you should be placing your ads across all platforms.

Creativity
Model


Build better and more engaging ads with creativity optimised by ML.

Messaging
Model


Optimise your messaging and use of language with intelligent suggestions.

Channel
Model


Model the effects of channels and forecast growth and velocity.

Mix
Model


Optimise your media mix and model campaigns using science and data.

Get started with Meta


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